Meda
Bittermann 455 Ocean Pkwy Apt. 14 D Brooklyn,
NY 11218 Cel
Phone: +1 (347) 495-8225 Email:
meda@artvertising.org
Goal and Work Samples
Objective
I want to lead and be a member of a creative and innovative marketing team to share ideas that will produce outstanding solutions. I want to enhance communication and break the boundaries of traditional graphic design by using digital graphics, web design and interactive media.
Work Experience
Web Design
Designed projects, web sites, main pages, UIs, including logos, identities, annual reports, landing pages. Collaborated with programmers, coders, writers, editors, designers, photographers and other professionals. Structured full web sites, templates, and developed guidelines and schemas from small company sites to corporate sites (database driven) HTML coding from raw level to Dreamweaver, Frontpage, etc.
Integrated dynamic media in page design: Flash, Quicktime.
Multimedia/Digital Video/Motion Graphics
Produced and directed video clips.Collaborated with actors, writers, artists, directors, camera staff and other professionals.Conceptualized and drafted storyboards for comercials and artistic videos.Prepared presentations for small and wide audiences using PowerPoint, Flash, and Acrobat PDF.
Gained knowledge of video formats and handling of video equipment.
Print
Designed projects in print, including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth. Collaborated with writers, artists, photographers and other professionals.
Produced quality typography with high standards on type face selection, kerning, leading and readability.
Art
Direction
Oversaw development of image appropriate to the company.
Created and directed marketing campaigns and corporate image.
Directed photo shoots, video shoots, CD-ROMs and edited photo negatives, video and materials for final selection.
Directed design staff in producing concepts for targeted audiences.
Department/Operations Management
Managed (four) programmers, (two) coders and various freelancers (hiring, discipline, mentoring, performance reviews.)
Oversaw account management, project budgets and bidding, art direction, vendor contact and client consultation.
Production Management
Handled all phases of production, including electronic preparation of files.
Gained extensive knowledge of four-color printing process and printing technologies.
Gained extensive knowledge of graphic compression for web, video and multimedia formats.
Technical Expertise (skills)
Design
Software (2D, 3D and vector graphics)
Adobe Illustrator
Adobe
PhotoShop
Macromedia
FreeHand
Macromedia
FireWorks
Corel Draw
Corel PhotoPaint
Corel Trace
Multimedia and Digital Video Software
Adobe
LiveMotion
Adobe Premiere
Apple QuickTime
Macromedia
Flash
Microsoft
PowerPoint
Desktop Publishing, Web Editing and Word Processing Software
Adobe Acrobat
Adobe GoLive
Adobe InDesign
Dreamweaver
Filemaker
Microsoft Excel
Microsoft Word
Quark Xpress
Employment History
Art Director & Marketing Consultant
COSMOCOM (Melville, New York)
Develop and maintain multiple design & marketing projects running concurrently from concept to completion; research, analyze and recommend new marketing strategies and tactics to expand existing customer base. Establish and maintain a high level corporate identity and branding program, which is carried out into all internal and external communications. Design graphics and structure for CosmoCom web site, create custom web graphics and layouts, flash intros, animated banners; develop processes and page layouts for presentations & collateral. http://www.cosmocom.com
1/04- Present
Advertising Specialist
GEGM Forward (New York)
Managed and coordinated the Art Department; designed projects in print, including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth.
Collaborated with writers, artists, photographers and other professionals. Produced quality typography with high standards on typeface selection, kerning, leading and readability. Directed design staff in producing concepts for targeted audiences.
http://www.gegm.com
1/03-1/04
Graphic Designer & Events Coordinator
PASTICHE INC. (New York)
Designed company’s corporate identity, promotional materials & website; coordinated production of prints; implemented marketing strategies for company’s development; executed mass media initiatives through direct and online promotions. http://www.pastiche.com
1/02-1/03
Freelance -Graphic Design Assistant
ARTS AT ST. ANN’S ORGANIZATION (New York)
Designed and coordinated production of promotional materials; collaborated with customer service and creative departments; established and maintained media partnerships; created electronic database of clients and partners. Responsibilities included project management, creating custom print layouts, logo design, business cards, brochures, flyers & posters. http://www.artsatstanns.org
10/01-1/02
Art Director
PUBLICIS (Romanian Branch)
Created, designed and coordinated promotional campaigns for clients including Philip Morris (the BTL promotion in clubs for Marlboro and LM brands) and Coty (designed the Margaret Astor’s Club image and promotion). Duties included designing web sites, creating custom web graphics and layouts, creating flash intros, logo design, animated banners, copywriting and content creation, write, edit and proofread a variety of documents, plan and prepare articles for online dissemination, website promotion & marketing, client relations. http://www.publicis.com
1/00 – 10/01
Executive Manager
CLUB A GROUP OF COMPANIES (Bucharest, Romania)
Managed a team of 50 people and 4 departments in order to develop new business; designed and coordinated promotional campaigns; created and supervised the Marketing Department; created, promoted and supervised the Club A corporate image; organized and supported cultural programs, performances and festivals. http://www.cluba.ro
2/97– 1/00
Special Events & Marketing Manager
CREATIVE MEDIA (Bucharest, Romania)
Developed and managed a whole new department –the Special Events Department; invented and organized general events using advertising and PR knowledge in order to achieve the best image for clients including PANASONIC, SWARTZKOPF & HENKEL; suggested new promotional activities that increased earnings by 20%.
1/97– 2/98
Art Director
OGILVY & MATHER (Romanian Branch)
Liaised between design and production team (of 15 people); coordinated from the concept of the advertising campaign to final product; worked with clients including: TAROM (Romanian Airlines), SHELL, and UNILEVER. http://www.ogilvy.ro
1996 – 1997
Advertising and PR Manager
THE FINE ARTS UNION OF ROMANIA
Liaised between General Manager and a team of 40 people; initialized and developed the PR department for the organization; organized events aimed at spreading knowledge about art.
1994–1996
PRATT INSTITUTE, 2003 - New York, NY www.pratt.edu
GPA: 3.6
Bachelor's Degree in Set and Stage design, Diploma in Aesthetics, History of Theatre and Costumes
THE FINE ARTS ACADEMY, 1996 - Bucharest, Romania
GPA: 3.8
Professional Recognition
*2003 Debut Award Poetry award at the "Lirismograf" national culture festival in Romania. *1994 Debut Prize The special debut prize for set and stage design at The International Theatre Festival “I.L.Caragiale” in Bucharest. The play was “Hatmanul Baltag”, directed by Sanda Manu. *1994 Paco Rabane Jury Award The "Paco Rabane" award for fashion design at the International Fashion Festival in Bucharest *1993 Debut Prize The debut prize for costumes at The Oberhausen Film Festival in Germany. The nominated film was “Going abroad”, directed by Bogdan Cristian Dragan.
Professional Activities and Memberships
* ArtKid Foundation
1997-2004 Vice President * Artvertising Foundation
2002-2004 Founder and President * Club A Foundation
1997-2000 Executive Manager * Agonia.ro
2002-2004 Editor